It's as simple as this: Fish Like Musselmeat. In reality they're stupid enough to eat anything, but as fishermen we know that giving them something they'll actually enjoy is more likely to result in a successful day's fishing than trying to feed them something they detest. So offer them a product that give them just what they want: real musselmeat. It's a rare treat for the fish, since mussels are generally so difficult for them to get hold of and get into, and, with their taste buds (or the fish equivalent, at least) quivering, they begin nibbling on your hook.

Musselmeat is ideal for blending in with other feeds and mixes straight from the tin. No messy preparation, no silliness. The hardest part with fishing with fresh mussels (apart from the massive hole in your wallet) is in removing the meat from the clam. The Pro Logic tinned version at least makes acquiring and preparing them just that little bit easier.

Musselmeat really stinks: it makes sense, since it's fish, and it's probably about to go off. It's lively and it smells just like it should. Obviously the fish don't care, and that's really all that matters.

A disadvantage of using tinned musselmeat over the fresh stuff is that it loses the 'milking' action that fresh mussels have when placed in the water. This attracts certain other types of fish to the bait. However, we feel that this is a minor point, and we don't think the hassle of real mussels in any way makes up for the price and inconvenience premium that you have to pay.

As with all good baits musselmeat is pretty versatile. Carp ace Derek Ritchie supposedly uses it extensively, so it's probably quite popular with Carp. Tench are attracted to it, too, and it has been suggested that it makes a good bait for chub and barbell.

Musselmeat in a tin can be crushed in the hand or through a riddle. It is great for incorporation in method feeder mixes, boilie mixes, and particle mixes, all directly from the tin.

And it's cheap, so why not try it out? As with all fishing bait it's all down to what works for you in your favourite spot.